National Retailer

• Need

  A well know retailer’s primary medium of free standing newspaper inserts is quickly eroding and does little to attract new customers or keep existing customers engaged.

  After 50 years, the brand does not have a consumer database and has little insight into who their consumers are and their level of engagement with the brand.

• What We Created

  A loyalty program that engages with both existing consumers and targeted households near stores.

  Relevant content and editorial brings the brand to life beyond price and item.

  Benefits for enrolling include behavior based rewards, special coupon offers and in store discounts.

• Pilot Project

  Pilot is 8 stores in 3 markets with quick extension to an additional 10 stores.

• Full Rollout

  After a 3 month pilot a full scale rollout to 200+ stores took place.

  In less than 6 months we went from a customer base of zero to more than 700,000 names.

• Goals

  Rich consumer insight into who responds and who doesn't respond to the acquisition offers.

  Learning about the level of benefits and offers that create consumer engagement.

  Increase consideration of World Market as a destination and increase visits.