What our Client are Saying
"Joe is a very strategic, creative thinker who gets outside the box in solving complex business problems. Joe was a tremendous asset to me on a myriad of very high profile business strategies. He worked around the clock to insure we met every tight deadline. I recommend Joe to any company in need of a very strong strategic thought partner who is reliable, personable, detail oriented and spot on with his problem solving skills and recommendations."

Fred Neil, Global Director, CSMB CRM, Dell Computer Corporation

"Joe is an incredibly knowledgeable professional and his work is of the highest caliber. I especially enjoy his ability to attack a problem from many different angles and then articulate solutions in an easy-to-comprehend manner. I have learned a great deal from Joe in working with him and look forward to working with him again in the future. Joe is a sincere pleasure to work with and I give him my highest recommendation."

Meg Lee-Lim, Director, Marketing Operations, Cost Plus World Market

"You can count on Joe to always bring smart thinking, ideas, and solutions that drive results to the table- and to never let you down. I hired him for his ability to dig into our clients business challenges, and provide actionable marketing insights and solutions. Joe has consistently over- delivered, and become a trusted mentor to many team members and clients in the process. I recommend Joe for any role where business insight, marketing savvy, and leadership is needed."

Jennifer Warren, VP Client-Partner, GSD&M

"I’ve worked with Joe on a number of database marketing projects. His strength is a practical approach in using customer data to develop strategies and deliver programs. He’s directed segmentation analyses, business intelligence reporting and research activities. He’s been an active participant in our strategy discussions and strong project leader."

Gerry Singson, Sr Manager, Segment Marketing, CDW Corporation

"Joe Udell is brilliant when it comes to developing business and sales strategies, data segmentation and marketing. So brilliant he can do this stuff in his sleep! I will not implement a sales or marketing strategy without engaging Joe. Results prove time and again that he’s worth every penny and then some!."

Sheila Bostick Jagger, Sr. Vice President, Treaty Oak Bank


UdellDirect provides business building strategic marketing.  We bring years of database, direct, integrated and online marketing experience coupled to strategic marketing expertise that delivers more sales. We stay engaged throughout the process to support your drive to consumer centricity. We’re not a typical agency or consultancy. We’ve been client side, we’ve owned businesses and know how to manage a P&L.  We recommend only strategies that fit with the business and deliver significant results. Our focus is to help you align around the consumer, in a 360-degree fashion, for increased profits.

Joe Udell brings extensive marketing experience with both Business to Business and Business to Consumer clients, including Fortune 500 corporations in such areas as automotive, retail, technology, communications, public sector, education, and hospitality.

With over 25 years of experience in developing compelling integrated database and direct marketing strategies across a wide range of client goals including: acquisition, retention, growth and deepening customer loyalty.  

Beyond these crucial business areas, leading strategic efforts around performance metrics and detailed analytics providing key customer insights and help to refine and drive strategic direction and decisions.  UdellDirect has the ability to quickly understand a client’s business challenges and develop the necessary perspective to help them grow their business.

Most recently, for three years he served as Senior Vice President of Analytics / Client IT and Chief Program Strategist with a leading full-service direct marketing agency.  In 1984 Joe founded Addressing Your Needs a database marketing agency located in Austin that was a pioneer in delivering integrated marketing services and analytics to businesses nationally.  In 2001 he sold the agency to a division of a Fortune 500 company.